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XD
Photoshop
Illustrator
Premiere
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My Selected Work
Designing scalable SaaS products through product thinking, systems, and user experience

PoS System | UX Case Study
Kimiyu | Website Design

Turning Point | UI/UX Design
Product Design Highlights
- Led the end-to-end design of a Point of Sale (PoS) system from concept to delivery, focusing on operational efficiency and scalable workflows.
- Defined business workflows, operational logic, and product requirements in collaboration with stakeholders and engineering teams.
- Designed SaaS products including inventory management systems, AI-powered platforms, and enterprise dashboards.
- Built multi-tenant experiences with role-based access control and complex operational flows.
- Improved onboarding, feature adoption, and user retention through data-informed product decisions and usability improvements.
- Developed and maintained design systems to ensure scalable and consistent product experiences.
- Collaborated cross-functionally with product managers, developers, and business stakeholders to align user needs with business goals.
Work Experience
2024 – Present
Global Experts | Business Services
Senior Product Designer
- Led end-to-end product design for enterprise platforms and SaaS systems across web and mobile environments.
- Defined product workflows, operational logic, and user experiences aligned with business requirements and operational efficiency.
- Designed data-intensive dashboards, management systems, and role-based user experiences for complex business operations.
- Collaborated cross-functionally with product managers, developers, and stakeholders to translate business needs into scalable product solutions.
- Collaborated with product managers and developers to ensure design feasibility and quality.
- Improved onboarding flows, usability, and feature adoption through data-informed design decisions and iterative improvements.
- Established scalable design systems and reusable component structures to ensure consistency across products.
- Conducted product discovery activities including workflow analysis, requirement gathering, and user experience evaluations.
2024 – 2025
Bayed | AI Platform
Senior Product Designer
- Led the end-to-end product design of an AI-powered platform from concept to launch.
- Designed onboarding experiences, user flows, and AI-driven interactions focused on engagement and usability.
- Translated product requirements and user insights into scalable product experiences and high-fidelity interfaces.
- Collaborated closely with engineering teams to ensure smooth implementation and product consistency.
- Improved usability and product adoption through iterative design improvements, user feedback, and analytics insights.
- Defined information architecture and product workflows to simplify complex user journeys and improve accessibility.
- Created scalable design patterns and interaction systems to support future product growth.
2022 – 2024
Planets Agency
Product Designer
- Designed web and mobile product experiences for clients across multiple industries and business domains.
- Conducted qualitative and quantitative user research to identify usability challenges and user behavior patterns.
- Built user flows, journey maps, wireframes, and interactive prototypes for scalable digital products.
- Collaborated with product owners, developers, and stakeholders to align user experience goals with business objectives.
- Maintained and evolved design systems to ensure consistency, scalability, and efficient product delivery.
- Participated in product discussions, requirement analysis, and usability evaluations throughout the design lifecycle.
- Delivered user-centered solutions focused on usability, accessibility, and product efficiency.
2020 – 2024
Dribs ’n Drabs Agency
UI/UX Design Lead
- Led product and user experience design initiatives for startups and growing digital businesses.
- Defined creative and product direction while ensuring consistent user experiences across projects.
- Collaborated directly with clients and stakeholders to translate business goals into effective product solutions.
- Supervised and mentored junior designers, providing guidance on UX processes, interaction design, and design quality.
- Managed multiple projects simultaneously while maintaining high standards of usability and visual consistency.
- Contributed to product strategy discussions, workflow planning, and feature experience improvements
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